NIAGARA RIVER LIONS ANNOUNCE MULTI-YEAR PARTNERSHIP WITH NIAGARA PARKS
St. Catharines, ON – The Niagara River Lions are proud to announce a three-year partnership with Niagara Parks, marking a significant collaboration between two organizations deeply rooted in the Niagara Region.
The highlight of the agreement will see the Niagara Parks logo proudly featured on the upper left chest of all home, away and alternate jerseys across both player uniforms and fan replicas beginning this 2026 season and continuing through the 2028 campaign. The partnership represents a shared commitment to celebrating Niagara’s identity, supporting regional growth, and creating elevated experiences for residents and visitors alike.
Niagara Parks, a globally recognized leader in environmental stewardship, tourism, and heritage preservation, welcome millions of visitors each year to iconic attractions throughout the region. Through this partnership, Niagara Parks expands its community presence into the sports and entertainment space while aligning with one of Niagara’s premier professional sports franchises.The training camp roster features a competitive mix of returning core players, 2024 and 2025 championship contributors, and new additions competing for roster spots.
“Niagara Parks is incredibly proud to enter into this three-year partnership with the Niagara River Lions, an organization that reflects the same passion, excellence, and community spirit that defines our region,” said Niagara Parks Chair Graham Coveney. “This partnership is an exciting opportunity to celebrate local pride, support professional sport in Niagara, and connect with residents and visitors in new and meaningful ways. We look forward to working together to showcase the very best of Niagara on and off the court.”
The River Lions, entering their 11th season, continue to strengthen strategic partnerships that enhance the fan experience and amplify regional pride. The addition of Niagara Parks to the jersey platform reinforces the team’s commitment to aligning with organizations that reflect the values and vision of Niagara.
“Niagara Parks is such an important part of this region, and partnering with an organization that shares our commitment to community and excellence makes this collaboration incredibly meaningful.”
said Jeff Joseph, Corporate Partnerships Manager, Niagara River Lions.
Over the course of the three-year term, the partnership will extend beyond jersey visibility to include collaborative marketing and community initiatives designed to showcase the best of Niagara. Together with Niagara Parks, the River Lions look forward to building on the region’s strong sense of community and creating new moments that bring fans closer to the team and the destination they proudly represent.
The Niagara River Lions are one of the founding franchises of the Canadian Elite Basketball League (CEBL) and the league’s reigning back-to-back champions (2024 & 2025). Competing out of the Meridian Centre in downtown St. Catharines, from May to August each season, the River Lions proudly represent the twelve municipalities of the Niagara Region, uniting fans through passion, pride, and purpose. Entering their second decade, the River Lions have earned a reputation for championship-caliber performance and community impact, embodying the strength and spirit of Niagara both on and off the court.
For more information, visit www.riverlions.ca or follow on social: @NiagaraRiverLions on Instagram, Facebook, TikTok, & LinkedIn and @RiverLions on X.
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Niagara Parks Media Contact:
Chris Giles, Director, Sales, Marketing and Communications

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Media Contact:
Cole Meyering
Communications Coordinator