River Lions Partner with HOURGLASS Barbershop
A System Administrator • Nov 24, 2020
St. Catharines, Ontario
– Local barbershop, Hourglass
has renewed their partnership with the Niagara River Lions of the Canadian Elite Basketball League (CEBL). With this partnership, Hourglass and the River Lions have teamed up once again to produce the “Court Buzz” series that fans came to know and love in 2019. The episodes feature River Lions players at the barbershop where they talk about life off the court.
“As part of a growing community in Niagara, us at HOURGLASS Barbershop found a great partner in the Niagara River Lions. Our client and fan base go hand-in-hand, while the River Lions experience allows us to create a personable bond with our cliental and offer great incentives for our clients to tune into the CEBL,” said Owner, Stefan Ali.
“We’ve gained clients and built great relationships with team members and players through our partnership, and being big fans of basketball here at Hourglass, it helps kick off great conversations with our clients about basketball in the community. If you book an appointment during the season you may even be slotted in the chair next to one of the players which is a great experience for our clients. It’s a partnership we find beneficial to ourselves and the Niagara community and we’re excited to move forward and grow together with the Niagara River Lions,” continued Ali.
“Hourglass is a great partner for the River Lions, who provide a ton of value to our team. Hourglass is the first choice of River Lions players who are looking for a fresh trim to their hair or beard. Stefan Ali, deserves a ton of credit for turning a passion into a vision and is a hometown success story. I am proud to call Stef a great friend and look forward to many years of continued success together,” expressed Chris Langdon, Director of Partnerships and Sales for the Niagara River Lions.
The Niagara River Lions are one of the original six teams of the CEBL. Playing out of Meridian Centre in downtown St. Catharines, the River Lions represent the twelve municipalities of the Niagara Region while living up to the River Lions moniker of pride and strength of community. Visit www.riverlions.ca for additional details and to book your appointment.
About Hourglass Barbershop – Established in 2018 by local entrepreneur Stefan Ali, Hourglass is a barbershop located in downtown St. Catharines specializing in efficiency with quality. They embody the phrase “look good, feel good” with their attention to detail and obsession with results. Offering full shave and beard trims as well, Hourglass is a full brand behind the barbers.
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Hourglass Barbershop Media Contact:
Stefan Ali, Owner
stefcutty@gmail.com
River Lions Media Contact:
Michelle Biskup, Vice President, Operations
mbiskup@riverlions.ca