River Lions Renew Partnership with Deep Relief

A System Administrator • Oct 16, 2020
St. Catharines, Ontario - Pain alleviation product specialist Deep Relief has renewed their partnership with the Niagara River Lions of the Canadian Elite Basketball League (CEBL) ahead of the 2021 season. With this partnership, the River Lions will showcase Deep Relief on the transaction reports of all team related signings, they will be the presenting partner of the 2021 training camp, as well as have their logo displayed on player warm-up uniforms.

"Deep Relief is thrilled to be partnering with the Niagara River Lions again this year," said Nicole Venditti, Associate Brand Manager. "As the River Lions continue to be a leader in making professional basketball accessible to Canadians, they offer us great reach in the primary market we serve. We are happy to provide both players and fans alike relief from their sports-induced or every day aches and pains through our clinically proven products and formulas." 

River Lions Director of Partnership and Sales, Chris Langdon said, “Partnering with Deep Relief, was and is a priority for the River Lions. The players absolutely love using their products, to help care for their bodies after games, practices or a hard day in the gym. This international brand is a player-favourite and will be a staple in the River Lions organization moving forward. We would like to thank Nicole and Stacie Misener (Senior Marketing Manager) for contributing to the high-performance culture of River Lions basketball.”

The Niagara River Lions are one of the original six teams of the CEBL. Playing out of Meridian Centre in downtown St. Catharines, the River Lions represent the twelve municipalities of the Niagara Region while living up to the River Lions moniker of pride and strength of community. Visit www.riverlions.ca for additional details.

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About Deep Relief – For over 50 years Deep Relief have been supplying fast acting and long-lasting pain relievers for their customers. As the only pain reliever endorsed by Canadian Chiropractic Association, Deep Relief has intense pride in their product quality and consumer satisfaction. With product lines for arthritis and joint pain, muscle aches, and shoulder and back pain, Deep Relief has a solution to all your pain-relieving needs. 

Deep Relief Media Contact:
Nicole Venditti, Associate Brand Manager, Deep Relief
nvenditti@mentholatum.ca

River Lions Media Contact:
Michelle Biskup, Vice President, Operations
mbiskup@riverlions.ca

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